Tag Archives: running

Would you apply for a job to run, ride or swim?

By Christopher Cudworth You love to run, ride or swim. But would you get a job as a runner or cyclist or swimmer if you applied today? What follows are job descriptions for what it takes to do each of … Continue reading

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White ovals take endurance event marketing to a new level

By Christopher Cudworth Businessman Jim Varga has a history of innovation with data and product fulfillment. His company Neofill built its reputation creating consumer connections for radio and other industries. The company has earned an A- rating from the Better … Continue reading

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Are relationships the most important part of your training and racing?

By Christopher Cudworth Way back when a book titled The Loneliness of the Long Distance Runner was published, people were beginning to more deeply consider what it meant to engage in a solo activity as profound as running long distances. … Continue reading

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Honestly, you should never lie about your best times

By Christopher Cudworth While swimming at the XSport fitness center this past week, I noticed an athlete in the pool who seemed to know what he was doing. His swimming form was smooth and strong. When he stopped after a … Continue reading

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People who run and ride can be a pretty creative bunch

By Christopher Cudworth If there’s one thing you learn from all those miles of running and riding, it’s how and when to improvise. Creatively. Extending Shoe Life It’s hard to remember exactly who conceived the idea, but in the days … Continue reading

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To Answer the Growl or not, that is the question

By Christopher Cudworth Three miles into a nine-mile Saturday morning run, my companion announced it was time for a bathroom break. Fortunately she knew there was a Mobil station along the trail. We’ve had a number of such lucky strokes … Continue reading

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Running through the benefits of a “gap year”

I was 22 years old when the President of my employer at the time walked into my office and said, “We’re moving all our marketing functions from Chicago to Philadelphia. We’ll pay for your move and give you a raise.” … Continue reading

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The 10 Principles of a Good Coach

By Christopher Cudworth The most important trait of people who are successful in athletics, and in life, is that they believe in themselves. Which means that the most important job of a coach at any level of sport, from kindergarten … Continue reading

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Proof that you are part of an amazing, wonderful creation is under your wheels, and your feet, and in the water in which you swim

By Christopher Cudworth As motorists, we tend to think of potholes as really bad things. They threaten our tires. Jolt our suspensions. Kick off hubcaps and throw water up on our windshields. But actually, potholes are a keen reflection of … Continue reading

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Cruise Control and what it means to make an honest effort

I have never been one for use of a lot of Cruise Control in any vehicle. It always felt like cheating. Perhaps something in my long career or running and riding makes it feel like that. You come to think … Continue reading

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