Author Archives: Christopher Cudworth

About Christopher Cudworth

Christopher Cudworth is a content producer, writer and blogger with more than 25 years’ experience in B2B and B2C marketing, journalism, public relations and social media. Connect with Christopher on Twitter: @gofast and blogs at werunandride.com, therightkindofpride.com and at 3CCreativemarketing.com. Online portfolio: http://www.behance.net/christophercudworth

Hairy’s razors and the bald truth

In case you have not heard, Harry’s is a razor company that specializes in making shaving more affordable. It works like this: You buy the handheld razor stem either online or at a store such as Target (the only retailer … Continue reading

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Head for love

Of all the mysterious forces in the universe, the light side, the dark side, the power of hope and the drag of fear, there is no greater force than love. But what is love, exactly? Thousands of lines of popular … Continue reading

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Head for nature

This morning Sue and I got up to run five miles together. The rains had struck with ferocity the night before. There were worms all over the road. Crawling worms. Crushed worms. Worms so soaked they seemed stuck on the … Continue reading

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This thing we call drive

 Drive: 1) urge or force (animals or people) to move in a specified direction,  2) of a fact or feeling) compel (someone) to act in a particular way, especially one that is considered undesirable or inappropriate. It’s nice to wake … Continue reading

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What to do when you feel discouraged.

By their nature, endurance sports are not easy. That’s because the algorithm is limitless. The fitter you get, the harder you go. So it never really feels like any of this gets easier. But it can look easier for others. … Continue reading

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Second best

There are few more pleasurable things than a 5:00 bike ride in mid to late May. Last night the Venge called and I answered. Ten miles into the ride I was warmed up and ready to climb the ‘mountain’ we … Continue reading

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How is your relationship with the wind?

During the Amgen Tour of California the peloton encountered an open plain in the arid land around Sacramento. The race only listed the wind at 6 mph, but any cyclist watching the broadcast could tell that was a lie. Teams … Continue reading

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Incremental minds

Incremental: denoting a small positive or negative change in a variable quantity or function or; increasing or adding on, especially in a regular series. To improve by increments is to get better in small yet sometimes important ways. The word increment is … Continue reading

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Then she said: “Okay, that’s the bad one. Get off now.”

We buzzed up to Madison, Wisconsin this weekend for a test ride on the bike course for the Half-Ironman event Sue will be doing this summer. The Half-Ironman course goes south from Madison as compared to the full Ironman course that … Continue reading

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For once a good time in the pool

Following my layoff from the pool due to life changes (all good) it has been interesting to return to swimming. This morning was almost revelatory, defined as… “revealing something hitherto unknown.” How romantic, you might say! Well, it’s not too hard … Continue reading

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