Author Archives: Christopher Cudworth

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About Christopher Cudworth

Christopher Cudworth is a content producer, writer and blogger with more than 25 years’ experience in B2B and B2C marketing, journalism, public relations and social media. Connect with Christopher on Twitter: @genesisfix07 and blogs at werunandride.com, therightkindofpride.com and genesisfix.wordpress.com Online portfolio: http://www.behance.net/christophercudworth

From running to riding, Tom Burridge excels through the ages

Posted on March 13, 2014 by Christopher Cudworth

By Christopher Cudworth It is important to relate the following anecdote shared by Tom Burridge about a recent cycling experience. “I was entered in a cycling criterium and did not do a proper warmup,” he chuckles. “So the first five … Continue reading →

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Your training music, is Classic Rock really good for you?

Posted on March 12, 2014 by Christopher Cudworth

By Christopher Cudworth On the way home from a business appointment yesterday the Chicago Music station known as The Drive began playing an entire side of Crosby, Stills, Nash and Young’s iconic “Deja Vu” album. I owned that LP back … Continue reading →

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Would you apply for a job to run, ride or swim?

Posted on March 11, 2014 by Christopher Cudworth

By Christopher Cudworth You love to run, ride or swim. But would you get a job as a runner or cyclist or swimmer if you applied today? What follows are job descriptions for what it takes to do each of … Continue reading →

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White ovals take endurance event marketing to a new level

Posted on March 10, 2014 by Christopher Cudworth

By Christopher Cudworth Businessman Jim Varga has a history of innovation with data and product fulfillment. His company Neofill built its reputation creating consumer connections for radio and other industries. The company has earned an A- rating from the Better … Continue reading →

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The 7 Deadly Sins of Endurance Training

Posted on March 9, 2014 by Christopher Cudworth

By Christopher Cudworth So you think you live a moral life? Well, perhaps you have not taken complete stock of the sins you commit in the name of your favorite endurance sport. That means your world may be about to … Continue reading →

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Are relationships the most important part of your training and racing?

Posted on March 7, 2014 by Christopher Cudworth

By Christopher Cudworth Way back when a book titled The Loneliness of the Long Distance Runner was published, people were beginning to more deeply consider what it meant to engage in a solo activity as profound as running long distances. … Continue reading →

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It is time for Survival of the Hattest

Posted on March 6, 2014 by Christopher Cudworth

By Christopher Cudworth I’ve always had a lot of hats. It seems like every time I take a hat off my head, another one appears. Not quite Bartholomew Cubbins, mind you, but close. I have specially designed running hats. Those are … Continue reading →

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Running and riding through anxiety, depression and grief

Posted on March 5, 2014 by Christopher Cudworth

By Christopher Cudworth A year ago on March 26, 2013, my wife died after 8 years of treatment for ovarian cancer. Notice that I do not mention the word “battle” or “fight” or “struggle” in the context of my wife’s … Continue reading →

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Bicycling Magazine and the hard road of naiveté

Posted on March 4, 2014 by Christopher Cudworth

By Christopher Cudworth The City of Chicago is a beautiful place to live and train in the summer months. I lived with a running friend and best buddy at 1764 N. Clark, right in the heart of Old Town facing … Continue reading →

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Honestly, you should never lie about your best times

Posted on March 3, 2014 by Christopher Cudworth

By Christopher Cudworth While swimming at the XSport fitness center this past week, I noticed an athlete in the pool who seemed to know what he was doing. His swimming form was smooth and strong. When he stopped after a … Continue reading →

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