Tag Archives: competition

A running (and riding) feud with Coca-Cola

Posted on December 16, 2013 by Christopher Cudworth

I used to be a big fan of Pepsi-Cola and RC Cola. Both are a bit sweeter-tasting than good old Coca-Cola, the standard by which all other colas is measured. Taste is a big factor in why people choose colas … Continue reading →

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How running and riding help you adapt to changes in life

Posted on December 13, 2013 by Christopher Cudworth

By Christopher Cudworth It is so easy to fall into routines in life that we resist change when it inevitably comes along. People get comfortable and they want everything to stay the same. It happens all the time, and in … Continue reading →

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What is your Kryptonite?

Posted on November 25, 2013 by Christopher Cudworth

By Christopher Cudworth As a little kid who came into possession of a Superman costume at the age of 7 one Halloween, I learned the very human limitations of my very human body the hard way. Although the costume made … Continue reading →

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Understanding Cold Comfort when you run and ride

Posted on November 4, 2013 by Christopher Cudworth

By Christopher Cudworth Those of us who run and ride tend to spend quite a bit of money and effort trying to keep warm during cold weather. Fortunately, the evolution of cold weather running and cycling gear has led to … Continue reading →

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What’s your Call To Action when you run and ride?

Posted on September 25, 2013 by Christopher Cudworth

By Christopher Cudworth In marketing terms, the Call To Action (CTA) is a crucial element in motivating potential customers to make a purchase or download information about your company. Considerable time and effort is given in website marketing and Pay … Continue reading →

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Seeing your way clear to success

Posted on September 18, 2013 by Christopher Cudworth

By Christopher Cudworth Those of you with perfect vision have no idea. How much. It sucks. To have bad eyesight. Early onset My eyes started going bad at about 12 years old. Which double-sucked, because that’s about the age when glasses … Continue reading →

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On the run with The Pretender

Posted on September 17, 2013 by Christopher Cudworth

By Christopher Cudworth The Pretender (click link to video) “I’m gonna rent myself a house in the shade of the freeway, Gonna pack my lunch in the morning and go to work each day And when the evening rolls around I’ll … Continue reading →

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7 Ways to Tell If Your Next Workout is Really “Worth It”

Posted on September 13, 2013 by Christopher Cudworth

By Christopher Cudworth  People who are not professional athletes still have legitimate goals for their workouts. In the face of pressing work schedules or family obligations, it can be difficult to determine how much time to put into your workout … Continue reading →

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The harsh beauty of empiric data on running and riding

Posted on September 5, 2013 by Christopher Cudworth

By Christopher Cudworth Cyclists and runners spend so much time covering the landscape in their endurance pursuits that it can be easy to bypass the empiric data generated by their travels. These days that empiric data landscape is easier than … Continue reading →

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Coming full circle with The Wright Stuff

Posted on September 2, 2013 by Christopher Cudworth

By Christopher Cudworth From the top of a ridge in Governor Dodge State Park 45 miles west of Madison, Wisconsin, you can see the Milky Way quite clear on a cloudless summer night. The stars that cover the rest of … Continue reading →

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