Tag Archives: marathon

White ovals take endurance event marketing to a new level

Posted on March 10, 2014 by Christopher Cudworth

By Christopher Cudworth Businessman Jim Varga has a history of innovation with data and product fulfillment. His company Neofill built its reputation creating consumer connections for radio and other industries. The company has earned an A- rating from the Better … Continue reading →

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The 7 Deadly Sins of Endurance Training

Posted on March 9, 2014 by Christopher Cudworth

By Christopher Cudworth So you think you live a moral life? Well, perhaps you have not taken complete stock of the sins you commit in the name of your favorite endurance sport. That means your world may be about to … Continue reading →

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Are relationships the most important part of your training and racing?

Posted on March 7, 2014 by Christopher Cudworth

By Christopher Cudworth Way back when a book titled The Loneliness of the Long Distance Runner was published, people were beginning to more deeply consider what it meant to engage in a solo activity as profound as running long distances. … Continue reading →

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A few things off the top of my head about running, riding and swimming

Posted on February 5, 2014 by Christopher Cudworth

By Christopher Cudworth I knew at a relatively early age that I would someday be going bald. Family history assured me of that.  Armed with that information, it is not nearly so traumatic to lose your hair. In fact you … Continue reading →

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What gets you up and training at 6:00 a.m. or earlier?

Posted on January 31, 2014 by Christopher Cudworth

By Christopher Cudworth  I feel fortunate to have always been an early riser. Between my penchant for studying birds, which is best done in the early hours of day, and my love of running and riding, getting up before 6:00 … Continue reading →

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Running through the benefits of a “gap year”

Posted on January 28, 2014 by Christopher Cudworth

I was 22 years old when the President of my employer at the time walked into my office and said, “We’re moving all our marketing functions from Chicago to Philadelphia. We’ll pay for your move and give you a raise.” … Continue reading →

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Has there ever been a better time in history to be a running shoe slut?

Posted on January 21, 2014 by Christopher Cudworth

By Christopher Cudworth If you are sensitive to R-Rated language, cover your eyes or stop reading right now. Because we are about to embark on a journey through the sexy, seedy world of Running Shoe Porn. That’s right, pictures of … Continue reading →

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Is your toaster making you slower?

Posted on January 7, 2014 by Christopher Cudworth

By Christopher Cudworth I used to love toast and waffles and syrupy stuff more than anyone in the world. My brothers branded me the Toast King because I ate so much of it. Favorite style of toast? Cinnamon toast. Liberal … Continue reading →

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Sometimes it’s better just to barf

Posted on January 6, 2014 by Christopher Cudworth

By Christopher Cudworth Prepare yourself. Today’s topic is indelicate to a chunky degree. We’re going to talk about barfing, and why barfing is sometimes better than the alternative, which is not barfing and feeling like you’re going to barf any … Continue reading →

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The running business

Posted on January 3, 2014 by Christopher Cudworth

By Christopher Cudworth In the early 1980s when running was in its second boom, races started taking on more of a commercial flair. Businesses started investing in races as a marketing tool, and races began to be conceived as a … Continue reading →

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