Tag Archives: we run and ride

White ovals take endurance event marketing to a new level

Posted on March 10, 2014 by Christopher Cudworth

By Christopher Cudworth Businessman Jim Varga has a history of innovation with data and product fulfillment. His company Neofill built its reputation creating consumer connections for radio and other industries. The company has earned an A- rating from the Better … Continue reading →

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The 7 Deadly Sins of Endurance Training

Posted on March 9, 2014 by Christopher Cudworth

By Christopher Cudworth So you think you live a moral life? Well, perhaps you have not taken complete stock of the sins you commit in the name of your favorite endurance sport. That means your world may be about to … Continue reading →

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Are relationships the most important part of your training and racing?

Posted on March 7, 2014 by Christopher Cudworth

By Christopher Cudworth Way back when a book titled The Loneliness of the Long Distance Runner was published, people were beginning to more deeply consider what it meant to engage in a solo activity as profound as running long distances. … Continue reading →

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Running and riding through anxiety, depression and grief

Posted on March 5, 2014 by Christopher Cudworth

By Christopher Cudworth A year ago on March 26, 2013, my wife died after 8 years of treatment for ovarian cancer. Notice that I do not mention the word “battle” or “fight” or “struggle” in the context of my wife’s … Continue reading →

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Honestly, you should never lie about your best times

Posted on March 3, 2014 by Christopher Cudworth

By Christopher Cudworth While swimming at the XSport fitness center this past week, I noticed an athlete in the pool who seemed to know what he was doing. His swimming form was smooth and strong. When he stopped after a … Continue reading →

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It’s Oscars time. Here are the Academy Awards for the best running and riding movies never made

Posted on February 28, 2014 by Christopher Cudworth

By Christopher Cudworth A few years back, I organized and hosted a giant Academy Awards party at the Arcada Theater in St. Charles, Illinois. More than 900 people attended. Catering was provided by Panera Bread. People were excited to be … Continue reading →

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People who run and ride can be a pretty creative bunch

Posted on February 27, 2014 by Christopher Cudworth

By Christopher Cudworth If there’s one thing you learn from all those miles of running and riding, it’s how and when to improvise. Creatively. Extending Shoe Life It’s hard to remember exactly who conceived the idea, but in the days … Continue reading →

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According to Leviticus, those of us who run and ride are going to hell or die

Posted on February 26, 2014 by Christopher Cudworth

By Christopher Cudworth And here we thought running and riding was all so innocent, even spiritually enlightening. It turns out your favorite activities are actually the root of all evil. It says so right in the Bible. Especially Leviticus, where … Continue reading →

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10 Things You Never Knew About Running, Riding and Swimming

Posted on February 21, 2014 by Christopher Cudworth

You don’t know it, but at any moment in time you’re always upside down. The earth is just floating out there in space. Why do you think you’re right side up? It’s a farce! Step back 10000 miles from earth … Continue reading →

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Running at the speed of life should not mean you leave your past behind

Posted on February 17, 2014 by Christopher Cudworth

by Christopher Cudworth In the television show LOST, all the main characters learned through hard experience that the past really can catch up to you. The mind-bending mixture of time travel juxtaposed with the consequences of short-term choices made plenty … Continue reading →

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