Author Archives: Christopher Cudworth

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About Christopher Cudworth

Christopher Cudworth is a content producer, writer and blogger with more than 25 years’ experience in B2B and B2C marketing, journalism, public relations and social media. Connect with Christopher on Twitter: @genesisfix07 and blogs at werunandride.com, therightkindofpride.com and genesisfix.wordpress.com Online portfolio: http://www.behance.net/christophercudworth

Are we ready for zombies that run and ride?

By Christopher Cudworth My daughter just finished a NetFlix marathon watching past episodes of a show called The Walking Dead. It was a pretty grueling effort to catch up on 4 full seasons or so. But she’s a tough girl … Continue reading

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Seeing your way clear to success

By Christopher Cudworth Those of you with perfect vision have no idea. How much. It sucks. To have bad eyesight. Early onset My eyes started going bad at about 12 years old. Which double-sucked, because that’s about the age when glasses … Continue reading

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On the run with The Pretender

By Christopher Cudworth The Pretender (click link to video) “I’m gonna rent myself a house in the shade of the freeway, Gonna pack my lunch in the morning and go to work each day And when the evening rolls around I’ll … Continue reading

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Marathon Monopoly is the game of the season

By Christopher Cudworth Marathon Monopoly is a game involving a lot of real estate covered by streets, houses and the occasional railroad along the way to running 26.2 miles. It might start with a roll of the dice to see … Continue reading

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7 Ways to Tell If Your Next Workout is Really “Worth It”

By Christopher Cudworth  People who are not professional athletes still have legitimate goals for their workouts. In the face of pressing work schedules or family obligations, it can be difficult to determine how much time to put into your workout … Continue reading

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What to do when your fitness program isn’t twerking

 By Christopher Cudworth As we all bear witness to the phenomenon called twerking so famously demonstrated by the precociously sexual Miley Cyrus in a performance at the Video Music Awards (VMAs), it is important for all of us to consider … Continue reading

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Life is better when you love to run or ride

By Christopher Cudworth She told me “Baby, when you race today Just take along my love with you And if you knew how much I loved you Baby nothing could go wrong with you” –The Beach Boys Have you ever … Continue reading

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A belief in the power of footprints

By Christopher Cudworth Walking in from the patio where a few potted plants looked dry if not already dying from September fade, I chanced to place a wet foot on the patio step and was struck by the iconic look … Continue reading

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And now, a biblically scary message for our times about tarsnakes and running and riding

By Christopher Cudworth “All satire is blind to the forces liberated by decay. Which is why total decay has absorbed the forces of satire.” –Theodor Adorno “You can’t make up anything anymore. The world itself is a satire. All you’re … Continue reading

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The harsh beauty of empiric data on running and riding

By Christopher Cudworth Cyclists and runners spend so much time covering the landscape in their endurance pursuits that it can be easy to bypass the empiric data generated by their travels. These days that empiric data landscape is easier than … Continue reading

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