Tag Archives: biking

The running business

Posted on January 3, 2014 by Christopher Cudworth

By Christopher Cudworth In the early 1980s when running was in its second boom, races started taking on more of a commercial flair. Businesses started investing in races as a marketing tool, and races began to be conceived as a … Continue reading →

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Spin class proves I’m not yet a standup guy

Posted on January 2, 2014 by Christopher Cudworth

By Christopher Cudworth The idea to start the year in a Spin Class at a local health club was not my own. My gal friend dreamed that into being. She got me into a pool two weeks ago and I’ve … Continue reading →

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Running and riding through a world of absolutes

Posted on December 17, 2013 by Christopher Cudworth

By Christopher Cudworth Liberal folks like me tend to think in terms of relationships when it comes to getting along in the world. But there are quite a few categories of existence that live and die by the numbers. In … Continue reading →

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A running (and riding) feud with Coca-Cola

Posted on December 16, 2013 by Christopher Cudworth

I used to be a big fan of Pepsi-Cola and RC Cola. Both are a bit sweeter-tasting than good old Coca-Cola, the standard by which all other colas is measured. Taste is a big factor in why people choose colas … Continue reading →

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What is your Kryptonite?

Posted on November 25, 2013 by Christopher Cudworth

By Christopher Cudworth As a little kid who came into possession of a Superman costume at the age of 7 one Halloween, I learned the very human limitations of my very human body the hard way. Although the costume made … Continue reading →

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Do you know why you run and ride?

Posted on November 6, 2013 by Christopher Cudworth

By Christopher Cudworth If you have not figured it out yet, it is movement that draws you to the road. To the trail. Down hills. Up hills. Through fields. Woods. Dreams. Keep moving. As you move through the woods on … Continue reading →

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Choices that bring cycling safety to light

Posted on September 30, 2013 by Christopher Cudworth

By Christopher Cudworth A recent pair of stories really struck home on the issue of cycling safety. The first chronicled the death of a cyclist at a busy intersection on Diehl Road, a heavily traveled frontage route along I-88 in … Continue reading →

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What’s your Call To Action when you run and ride?

Posted on September 25, 2013 by Christopher Cudworth

By Christopher Cudworth In marketing terms, the Call To Action (CTA) is a crucial element in motivating potential customers to make a purchase or download information about your company. Considerable time and effort is given in website marketing and Pay … Continue reading →

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7 Ways to Tell If Your Next Workout is Really “Worth It”

Posted on September 13, 2013 by Christopher Cudworth

By Christopher Cudworth  People who are not professional athletes still have legitimate goals for their workouts. In the face of pressing work schedules or family obligations, it can be difficult to determine how much time to put into your workout … Continue reading →

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The harsh beauty of empiric data on running and riding

Posted on September 5, 2013 by Christopher Cudworth

By Christopher Cudworth Cyclists and runners spend so much time covering the landscape in their endurance pursuits that it can be easy to bypass the empiric data generated by their travels. These days that empiric data landscape is easier than … Continue reading →

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