Tag Archives: 13.1

Why entering a race sometimes just doesn’t register

The Horribly Hilly is an immensely popular ride in southern Wisconsin. Event demand is so strong organizers hold a lottery each year to determine who gets in. A few years back it cost $10 just to enter this lottery. Back … Continue reading

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YOU’VE AGED. NO KIDDING.

This past weekend was hectic. Saturday morning saw an hour run on the river trail in Naperville. Thanks to all the weight work the last two weeks the left knee injury I sustained by hurdling an orange cone during a race … Continue reading

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Never too early. Never too late. To get fit or race.

The North Central College All-Comers meets are an annual tradition in May. The meets offer an opportunity for many runners to get in one more race using their hard-won fitness before summer rolls around. The meets are also important opportunities … Continue reading

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The important difference between “get through it” and “let’s do it”

So do yourself a favor. Before your workout do a review of your daily status in terms of relationships, work obligations and creative endeavors. If you feel conflicted or over-obligated in any of these categories, you’re likely going to feel pulled apart and wind up just “getting through” your workout rather than being fully engaged. Continue reading

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The Run of His Life (A Short Story)

His reaction was swift then. He pulled out his running gear from the drawers and closet. He tossed on two pair of gloves and the balaclava used for really cold conditions. Laced up his shoes and lurched out the door into the cold night air. Perhaps he could run it off. Continue reading

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Why endurance athletes should be the greatest salespeople in the world.

It’s one of the tarsnakes of existence that we must learn from our pain. It teaches us by correcting our wrongs. But it also teaches us that by working through the pain we can achieve great things. Continue reading

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Frosty and friends run a marathon

Here in Chillytown, USA, there’s an annual tradition that some of you might like your snowpeople to join. It’s called the Frosty Marathon and every year dozens of snowpeople turn out to run the race held on December 24. It … Continue reading

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White ovals take endurance event marketing to a new level

By Christopher Cudworth Businessman Jim Varga has a history of innovation with data and product fulfillment. His company Neofill built its reputation creating consumer connections for radio and other industries. The company has earned an A- rating from the Better … Continue reading

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How competition can lead you to your best times

By Christopher Cudworth  For 98% of the running population, the word “racing” is a misnomer for what transpires when most people show up at a running event. Racing actually involves trying to aggressively outrun another runner or a group of … Continue reading

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The Zen of making tracks while running and riding

By Christopher Cudworth Many of us track the miles we cover through records in journals, online or through new technology such as Strava or other digital methods. But nothing tracks our existence like the immediacy of our own tracks, left … Continue reading

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