Tag Archives: Under Armor

Victoria’s real secret

Victoria’s Secret is one of the better merchandisers on this planet. They use every marketing technique available to sell product. From direct mail to text marketing,  email to producing that annual underwear fest they call a TV show. It’s all … Continue reading

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Facing up to the beer and calories question

I love a good beer. These days there are plenty from which to choose. Craft brewing is now mainstream and breweries are popping up everywhere. One of the world’s top new breweries is located in the small town of Decorah, … Continue reading

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Republicans pass bill to ban gays, straights and transgender people from running and riding

It’s finally happened. The people who love to claim that government is too intrusive in our lives have turned their attention to the world of running and riding to prevent everyday citizens from running afoul of religious laws designed to … Continue reading

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The man in the mirror

Some of us who run, ride and swim are a bit narcissistic. We look at ourselves in every reflection we can find. I know I do. But sometimes the things we see don’t entirely please us. This is especially true in … Continue reading

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Greetings and Happy New Year from the gym, where only insane people and those who look like them go nuts working out

Some of us even hire trainers to put us through the paces. Think about it: trainers are people who go to school to learn how to instruct people on how to do insanely difficult things. Over and over.Of course most of us need this type of instruction because left to our own devices, we would do insanely stupid stuff rather than insanely smart stuff. Continue reading

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Base layers and kits that fit

By Christopher Cudworth Back when I started cycling in 2003 or so, I headed to the store and purchased some Pearl Izumi stuff that was real cycling gear. Some nice Descente shorts too. Kits that fit. Yet somehow the jerseys … Continue reading

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