Author Archives: Christopher Cudworth

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About Christopher Cudworth

Christopher Cudworth is a content producer, writer and blogger with more than 25 years’ experience in B2B and B2C marketing, journalism, public relations and social media. Connect with Christopher on Twitter: @genesisfix07 and blogs at werunandride.com, therightkindofpride.com and genesisfix.wordpress.com Online portfolio: http://www.behance.net/christophercudworth

Every run and every ride is a startup investment in yourself

Posted on August 26, 2012 by Christopher Cudworth

We often hear the business media lauding the excitement and importance of startups. Entrepreneurs are considered heroes. Brave adventurers into the economic unknown. American and world heroes. We’ll we’re here to say that the most important startup in the world … Continue reading →

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Running and Riding Through the Tarsnakes of Unemployment

Posted on August 24, 2012 by Christopher Cudworth

The Sanitary Sewer of Unemployment By Christopher Cudworth See that photo above? It’s a Sanitary Sewer cover on a neighborhood street. The term “sanitary sewer” is an oxymoron if you think about it. Or a euphemism, which is just as … Continue reading →

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First Day of School. No Bikes.

Posted on August 23, 2012 by Christopher Cudworth

By Monte Wehrkamp They file past the house, in twos and threes, sometimes one by one. Fresh, clean backpacks slung over their shoulders. Some walk in silence, head down. Others engage in bright, cheery chatter. Ah, the first day of … Continue reading →

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The mechanical genius learns a hard lesson on bike repair and maintenance

Posted on August 22, 2012 by Christopher Cudworth

By Christopher Cudworth When you’re a kid learning to fix your bike and you’re not a mechanical genius, there are bound to be a few mishaps. All those bolts and nuts holding your bike together are so, bolty and nutty, … Continue reading →

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The moment you knew you were a runner (or rider)

Posted on August 22, 2012 by Christopher Cudworth

By Christopher Cudworth When you start to know There are few absolutes in the world, and pointing to the moment in time when you knew you would be a runner or a cyclist is a little tough to pin down … Continue reading →

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The Nike Air Edge and the previously Untold Equipment Addiction Conspiracy

Posted on August 20, 2012 by Christopher Cudworth

It was a simple purchase. Buying new road racing flats. But I am these days convinced it really was a plot of some sort. A clandestine experiment to see how much joy in running a human being could take. It … Continue reading →

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For runners, heat is worse than cold. But for cyclists, cold is the worst danger.

Posted on August 20, 2012 by Christopher Cudworth

As a college distance runner, it was always a challenge to get acclimated for the heat during spring track season because the weather was often so cold that the first 80 degree day was a total shock to the body. … Continue reading →

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The yellow tarsnake of the Livestrong brand

Posted on August 19, 2012 by Christopher Cudworth

“Fuck you, fucker!” the young man yelled out his driver-side window — at me — as he passed going the opposite direction in his silver Dodge Durango. With a bike rack on it. I stopped pedaling and looked over in disbelief. What? Why? … Continue reading →

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Heat injury is a real problem when you run and ride

Posted on August 18, 2012 by Christopher Cudworth

Each fall I try to attend a high school cross country meet or two. Today’s cross country meets are a wonderful mix of boys and girl’s events. There are numerous levels of competition from frosh-soph to Open to Varsity. Often … Continue reading →

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Lake Solitude and Back: The Rocky Road to Enlightenment

Posted on August 17, 2012 by Christopher Cudworth

As training runs go, or training rides for that matter, it can be fun to put yourself into a position where you face a real test. Those kinds of runs and rides test your personal character. Push you through fear … Continue reading →

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