Author Archives: Christopher Cudworth

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About Christopher Cudworth

Christopher Cudworth is a content producer, writer and blogger with more than 25 years’ experience in B2B and B2C marketing, journalism, public relations and social media. Connect with Christopher on Twitter: @genesisfix07 and blogs at werunandride.com, therightkindofpride.com and genesisfix.wordpress.com Online portfolio: http://www.behance.net/christophercudworth

Putting down the Livestrong bracelet

Posted on May 3, 2013 by Christopher Cudworth

By Christopher Cudworth I finally just took it off. After 8 years of wearing a yellow Livestrong bracelet, it occurred to me while putting on a short-sleeved shirt this spring that the point had been long made. Livestrong had in … Continue reading →

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Universal thoughts on why we run and ride

Posted on May 2, 2013 by Christopher Cudworth

By Christopher Cudworth with original contributions and inspiration from Monte Wehrkamp  If you don’t believe in evolution, you apparently don’t believe in matter. It’s that simple. Evolution traces the history of all things back to that unimaginable moment when the … Continue reading →

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The club scene in cycling or running isn’t for everyone

Posted on May 1, 2013 by Christopher Cudworth

It all started out so perfectly.  Every Wednesday at 6:00 we’d ride 40 miles in a big sweeping loop through the little town of Kaneville. A weekly group ride with the same sane leader leading the group at an average … Continue reading →

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Become a Flexible Flyer to improve your cycling this year

Posted on April 30, 2013 by Christopher Cudworth

Cycling is a multifaceted endurance sport that involves some contradictions, the first of which is that the lower part of your body is in almost perpetual motion while your upper body, if well-managed, should stay relatively still. It’s almost as … Continue reading →

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We sort out who we are by how hard we try

Posted on April 29, 2013 by Christopher Cudworth

By Christopher Cudworth A familiar figure ahead on the road. Strong calves. Vee-shaped back. A quick pedal turnover on his black hybrid bike. I recognized my old friend Pete, a high school cross country teammate, pedaling out of town headed … Continue reading →

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10 Things You Can Start Today to Improve Your Running

Posted on April 26, 2013 by Christopher Cudworth

 Go to Bed Earlier. Runners in the habit of staying up late are not likely the runners who get up early to train. Early morning training can be one of your best bets to better overall running because it sets the … Continue reading →

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Urban Running Girl inventing new ways for cool gals to keep warm

Posted on April 25, 2013 by Christopher Cudworth

By Christopher Cudworth Deborah Cape is an apt name for someone who perfected a super new way for women runners to cover that transitional time when the weather outside is too cool for a tank top but might warm up … Continue reading →

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Is there life beyond testosterone for those who run and ride?

Posted on April 24, 2013 by Christopher Cudworth

By Christopher Cudworth Is less testosterone really such a bad thing? Every time one of those commercials for male testosterone comes on the radio it strikes me that guys of a certain age may be worrying about all the wrong … Continue reading →

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Your running shoes are being manufactured by imprisoned Martians

Posted on April 23, 2013 by Christopher Cudworth

By Christopher Cudworth A true connoisseur knows of whence I speak. A new pair of running shoes can set all the right and wrong nerves quivering with anticipation. You try on several pairs and even buy one or two, then … Continue reading →

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Respect for fitness getting traction in the corporate and industrial world

Posted on April 22, 2013 by Christopher Cudworth

By Christopher Cudworth At one point in America’s economic history, manufacturing made up more than 40% of our economic output. Coming out of World War II, America made more stuff than any other country in the world. We were the … Continue reading →

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