Author Archives: Christopher Cudworth

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About Christopher Cudworth

Christopher Cudworth is a content producer, writer and blogger with more than 25 years’ experience in B2B and B2C marketing, journalism, public relations and social media. Connect with Christopher on Twitter: @genesisfix07 and blogs at werunandride.com, therightkindofpride.com and genesisfix.wordpress.com Online portfolio: http://www.behance.net/christophercudworth

Would love your feedback on my shirt graphics

Posted on February 4, 2016 by Christopher Cudworth

Creating shirt graphics for We Run and Ride. And through that process have come up with a philosophy that expresses the goals of this blog. There is a front graphic that looks like this on a white shirt with black … Continue reading →

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Get your FTP face on

Posted on February 4, 2016 by Christopher Cudworth

Cyclists love empiric data. As they say in so many endurance sports, the numbers don’t lie. And yet most endurance athletes with any amount of experience grow pretty good at lying to themselves. It’s a necessity some days. When the … Continue reading →

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Why stuff like fashion, sexism and ageism matter to those who run, ride and swim

Posted on February 3, 2016 by Christopher Cudworth

So yesterday’s rather long blog about Victoria’s Real Secret might seem to be off the subject of running and riding and swimming. But I think about these things because they do relate to the worlds of running, cycling and swimming. … Continue reading →

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Victoria’s real secret

Posted on February 2, 2016 by Christopher Cudworth

Victoria’s Secret is one of the better merchandisers on this planet. They use every marketing technique available to sell product. From direct mail to text marketing,  email to producing that annual underwear fest they call a TV show. It’s all … Continue reading →

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Coping with a world of clutter

Posted on February 1, 2016 by Christopher Cudworth

  A friend posted an article to Facebook about the potential benefits of clutter. I haven’t read the piece yet. I actually don’t intend to read it. I don’t want to justify clutter in any way. In fact, I have … Continue reading →

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The dashboard melted but we still have the radio…

Posted on January 29, 2016 by Christopher Cudworth

Getting through some of life’s experiences is all we can do sometimes. A few friends of mine, men and women, have recently gone through marriage breakups. Some have discovered that despite the meltdown of their marriages, their “radios” still work. The voice in their head tells them that it’s going to be okay. Continue reading →

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From 0 to 58 in nothing flat

Posted on January 28, 2016 by Christopher Cudworth

This post is a bit of a request. During the middle of last night’s Computrain session, a friend and blog reader turned to me and said. “Chris, what are you going to blog about tomorrow?” It was a good question. … Continue reading →

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Me and XRT

Posted on January 27, 2016 by Christopher Cudworth

Here in Chicago, we have a radio station that has not just stood the test of time, but helped define it. Back in the 1970s, WXRT started as an FM radio station that put playlists together featuring song messages. The … Continue reading →

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One of these (those) days

Posted on January 26, 2016 by Christopher Cudworth

There are days when you roll through everything. Things go well enough that they seem to have gotten finished. Bills get paid. Work gets done. There might even be some inspired behavior between all those practicalities. We all have our … Continue reading →

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Oregon runners and Oregon militia

Posted on January 25, 2016 by Christopher Cudworth

All the focus on the so-called Oregon militia got me thinking about the difference between their “mission” and the tradition of Oregon runners. If you’ve followed running over the last 40 years you know the legend of Steve Prefontaine. He … Continue reading →

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