Tag Archives: running business

There is no team without an “i” in it

Posted on February 3, 2014 by Christopher Cudworth

By Christopher Cudworth Three meets into the collegiate cross country season, two of our best runners were sidelined with injuries. One had a sore back that would never heal that year. Another had a black toenail that was so painful … Continue reading →

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The running business

Posted on January 3, 2014 by Christopher Cudworth

By Christopher Cudworth In the early 1980s when running was in its second boom, races started taking on more of a commercial flair. Businesses started investing in races as a marketing tool, and races began to be conceived as a … Continue reading →

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