What’s your Call To Action when you run and ride?

With additional musical information from co-blogger Monte Wehrkamp.

We Run and Ride

By Christopher CudworthWeRunandRideLogo

In marketing terms, the Call To Action (CTA) is a crucial element in motivating potential customers to make a purchase or download information about your company.

Considerable time and effort is given in website marketing and Pay Per Click marketing to leading customers through the process of engagement to placing an order or making a call. That process is called “conversion” which simply means you’ve moved a customer from an interested party to someone who’s actually responded to your message.

Call To Action really rocks

We find Call To Action at work in all kinds of day-to-day circumstances. The classic formula of most pop songs, for example, relies on a variable pattern of main lyrics, chorus and refrain. But the Call To Action of most pop songs is the hook. That’s the part that won’t go out of your head after the song is done playing. Some…

View original post 790 more words


About Christopher Cudworth

Christopher Cudworth is a content producer, writer and blogger with more than 25 years’ experience in B2B and B2C marketing, journalism, public relations and social media. Connect with Christopher on Twitter: @gofast and blogs at werunandride.com, therightkindofpride.com and at 3CCreativemarketing.com. Online portfolio: http://www.behance.net/christophercudworth
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s