By Christopher Cudworth

In marketing terms, the Call To Action (CTA) is a crucial element in motivating potential customers to make a purchase or download information about your company.

Considerable time and effort is given in website marketing and Pay Per Click marketing to leading customers through the process of engagement to placing an order or making a call. That process is called “conversion” which simply means you’ve moved a customer from an interested party to someone who’s actually responded to your message.

Call To Action really rocks

We find Call To Action at work in all kinds of day-to-day circumstances. The classic formula of most pop songs, for example, relies on a variable pattern of main lyrics, chorus and refrain. But the Call To Action of most pop songs is the hook. That’s the part that won’t go out of your head after the song is done playing. Some…